Expansion Plans for Growth Markets
Truecaller, the globally renowned caller ID platform, has announced the appointment of Ogochukwu Onwuzurike as the new Country Manager for Nigeria. This move is part of Truecaller’s strategic efforts to expand its operations in what it identifies as ‘growth markets,’ with a focus on Nigeria and Colombia.
Chairman’s Welcome and Vision
Nami Zarringhalam, Chairman of Truecaller, welcomed Ogochukwu and Nicolás as the newly appointed Country Managers for Nigeria and Colombia. He expressed his pleasure at the addition of local expertise and regional knowledge to the Truecaller team, emphasizing the wealth of experience that Ogochukwu and Nicolás bring. Zarringhalam highlighted the clear ambitions to grow in the promising African and Latin American markets, providing advanced caller ID and spam blocking functionality while catering to the diverse businesses in the region.
Ogochukwu Onwuzurike’s Background and Experience
Ogochukwu Onwuzurike, the newly appointed Country Manager for Nigeria, previously served as the Sales Director for Africa at MetaMap, an identity verification service. With a background in the banking industry, she started her career as an executive trainee at Zenith Bank and later worked as a Business Development Manager for emerging markets at Interswitch.
Truecaller’s Global Presence and Nigerian Regulatory Landscape
Truecaller, originally founded in Stockholm, Sweden, gained prominence with a major focus on the Indian market. In recent years, the company has expanded its customer base outside India, boasting over 100 million monthly active users globally. In Nigeria, the Truecaller app faced scrutiny over potential privacy breaches, prompting engagement with the National Information Technology Development Agency (NITDA). The appointment of a dedicated Country Manager for Nigeria is seen as a strategic move to enhance Truecaller’s presence, address regulatory compliance, and foster a more localized approach in one of its significant African markets.
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