The Curious Case of QR Codes: Do Consumers Really Scan for Discounts?
In recent years, the ubiquitous QR code has made a significant resurgence, transforming the way consumers interact with brands and access information. Originally introduced in the late 1990s for tracking automotive parts, QR codes have evolved into powerful marketing tools—especially during the COVID-19 pandemic when contactless interactions became a priority. Today, consumers frequently encounter QR … Read more