Meta Introduces Web App for Threads, its Twitter Competitor

Meta, the parent company of popular social media platforms like Facebook and Instagram, is making a significant move by launching a web app for Threads, its Twitter competitor. This new web app will enable users to post, interact with posts, and access their feeds, enhancing their experience beyond the mobile app.

Web App Rollout and Functionality

Meta’s CEO, Mark Zuckerberg, announced that the Threads web app will be gradually rolling out over the next few days. This web version will closely resemble the mobile app, with slight adjustments to adapt to the desktop interface. Notably, the navigation icons will be positioned at the top of the page, and users can switch between the “For You” and “Following” feeds by clicking a button located in the bottom-left corner.


Initial Feature Set

Upon its launch, the web app version will offer key functionalities such as posting and interacting with posts. However, certain features available in the mobile app, like editing one’s profile or sending posts to Instagram DMs from the web, will not be accessible in the initial version.

Usage and Implications

Threads was introduced in July and managed to amass 100 million users shortly after its launch. However, reports indicate that its usage has since declined significantly, with only around 10 million active users remaining. By expanding Threads’ accessibility to the web, Meta aims to provide a more inclusive and versatile user experience. This strategic move could potentially boost user engagement and address the decline in active users.



Meta’s introduction of a web app for Threads demonstrates its commitment to offering a diverse range of platforms for users to engage with their preferred social media experiences. As the rollout progresses, it will be interesting to observe how the web app’s features and accessibility impact user engagement and the platform’s overall growth.

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