LAGOS – Today, Flutterwave, Africa’s leading payments technology company, announced the rebranding of its renowned $end Mobile product to “Send App by Flutterwave.” The enhanced app aims to provide faster, more accessible, and cost-effective money transfers for the African diaspora to their loved ones back home in Africa.
Expanded Reach: Enabling Connections Across Borders
With the rebranding, Send App now extends its support to enable transfers from the United States and Canada, widening its user base and making it easier for Africans living abroad to send money back home. Additionally, two new recipient countries, Egypt and Sénégal, have been added to the network, further strengthening the app’s reach across the continent.
A Growing Need for Remittances to Africa
According to the United Nations, remittances to Africa have doubled over the last decade, reaching an estimated $100 billion in 2022. These crucial funds support the medical bills, school fees, and living costs of approximately 200 million relatives in Africa. With the Send App, Flutterwave aims to simplify the process of sending money, making it a fast, transparent, and secure option for the African diaspora to bridge the distance and connect with their loved ones at home.
Enhanced Features for a Seamless Experience
Launched in 2021, Send App has continually improved its services to cater to the unique needs of its users. The app is currently available on both the Play Store and the App Store, ensuring accessibility to a wide range of users across different devices. Some of the key features of the updated Send App include real-time support and exchange rate updates, an improved activity section that tracks transactions in real-time, and a new voucher code section that allows users to enjoy discounts on their transactions.
Empowering Africans Home and Abroad
Temioluwa Adesina, the Lead Product Manager for Send App, expressed delight in the rebranding and the app’s mission to empower millions of Africans to connect with each other through seamless money transfers. The team has worked tirelessly to make Send App the ultimate money transfer solution for the diaspora, ensuring safety, speed, and convenience in every transaction.
A Commitment to Home
Olugbenga GB Agboola, the Founder and CEO of Flutterwave, highlighted the app’s significance in fostering connections between Africans across borders. No matter where they find themselves, Africans remain closely tied to their roots and are always seeking ways to support and connect with their loved ones back home. Send App is a critical step in that direction, built on Flutterwave’s extensive cross-border experience and global payment infrastructure reach.
The company’s mission to simplify payments and explore endless possibilities is encapsulated in the development and launch of Send App. Flutterwave remains committed to supporting the African diaspora in their journey to stay connected with home through quick and safe money transfers.
Joining the Journey: Sending Love and Support
As the remittance solution takes flight, Send App stands ready to serve as a bridge, connecting Africans across the globe with their families, friends, and loved ones back home. The app’s enhanced features and expanded reach promise to create a more connected and supportive network, one money transfer at a time. Flutterwave continues to be at the forefront of empowering African communities and facilitating seamless transactions, taking yet another critical step in simplifying payments and exploring the boundless possibilities of the future.